We would be crazy to guarantee that or set that expectation.
Playing in football pick'em pools is less risky than playing the lottery, but it's still a huge gamble. In most pools, participants vie to win a prize that is many times what they paid to enter, all within a timeframe of days or weeks.
If sports pools were easy to win, we'd all be billionaires.
Even using our picks, you won't be expected to win any given pool. The math here is pretty simple. If you're an average competitor in a 25-person pool, for example, then you should expect to win that pool once every 25 years.
Using our picks, you might expect to win that pool once every five years or so. That's pretty amazing -- being about five times as good at winning pools than your average opponent.
Yet even having that huge an edge, you're still going to go years at a time not winning anything (and assuming you stick with it, paying for our picks every year along the way).
With patience and understanding, you would cash in on an amazing 400% profit on your pool entry fees in the long run if you won that pool every five years. That level of expected ROI blows away alternatives like investing in stocks or real estate.
But if you want to achieve it, you've got to have realistic expectations and an over-many-years perspective. Our pool picks are not going to do incredibly well every year -- but our growing, repeat customer base is just one indicator of their overall effectiveness.